Leading a culture – whether a team, a unit, an organization – starts by looking in the mirror to compare who you see with who your people want to follow.

One CEO wanted to lead a culture that inspires people to bring and do their best. He believed, “If I describe who we can be, people will follow.”

What people saw in this leader, however, doesn’t match what they heard. They dismissed his descriptions of culture as leadership hype. And he was frustrated.

So he called me.

As his coach, I helped this leader get to know his people and himself. As we worked, he became more aware of how loudly his actions could speak and how, at any moment, he needed to edit the behavior people saw. He became confident to authentically reveal who he is, and what he believes, to inspire people to follow.

What difference can coaching make for you?