Intro
Leading Culture
As a leader, are you ever misunderstood or feared?

Does anyone ever say you disappoint, dismiss
or disconnect?

How do you handle challenging conversations?

And do you hear you should strengthen your executive presence?
Does how you communicate get in your way of the culture you want to lead?
Deliver
Reasons
Leading Culture
Leading Culture
Leading Culture
I can help you become a better communicator so you send clear signals about the culture you lead.
Define
Leaders call me for many reasons.

Some fear they aren’t getting through, that people they lead may not understand, believe or commit to the organization. Other leaders are told they may not set positive examples for cultures they lead, that something about how they behave or communicate may get in the way.

Leading a culture begins with how you communicate.

I help business leaders around the world refresh, retool and reskill how they communicate. Working with me, leaders learn how to edit the examples they set. How to interact, not intimidate; include rather ignore. To replace fear in an organization with the freedom to be and bring the best to work.

Diagnose
What culture do you want to lead?
First Conversation
Leading Culture
Leading Culture
We talk about many things in our first conversation.
Trust your people
We talk about you and the culture you want to lead.

What you want your team or unit or company to be. What you hope people see in you and the example you set. And if how you communicate gets in the way.

We talk about your awareness the signals you send, eyes that watch, ears that hear and moments people remember. We explore how to edit your behavior – in the moment – to avoid setting the wrong example. And we assess how to become more comfortable and confident when you communicate so you authentically reveal what people want to see. Because people memorize every scripted and unscripted moment, even when you think no one is watching.

Build a culture infrastructure
After we talk, if we decide to work together,
we get to work.
Diagnose
Leading Culture
Leading Culture
Diagnose
Diagnose

First, I diagnose how you lead the culture today.

As an award-winning consultant, I help organizations diagnose culture truth. I bring this experience to every coaching engagement.

I ask people you lead what they need the work experience to be to bring and do their best. I learn how they see you, what they hear from you, what they hope and what they may fear. This backdrop frames the role people need you to play.

I get to know you, what you believe and hope, what culture you want to lead. I explore what makes you curious about your people, how your calm holds them together and how you listen for every voice in conversation. And I study how you communicate, formally and informally, to assess what may get lost in translation.

Based on what I learn about you and your culture, I put together a personalized development curriculum to identify what we should work on.

Develop
Leading Culture
Leading Culture
Develop
Develop

Your personalized curriculum will detail how we will strengthen your communication skills.

As a highly-rated graduate school professor, I prepare future business leaders for how they will need to communicate. I bring this experience to every coaching engagement.

In intensive work sessions – over one or two days – we jump start the work to strengthen communication essentials any leader needs. Using practical exercises from actual business situations we will focus on how you:

- simplify as you inform,
- listen and absorb as you interact,
- welcome and include as you involve,
- advocate as you influence and
- inspire people to bring and be their best.

Plus we will bring rigor to how, in the moment, you strengthen your awareness, edit your behavior and clarify your communication.” And continue the rest of the paragraph.

Deliver
Leading Culture
Leading Culture
Deliver
Deliver

Our weekly coaching conversations will cover how you apply your strengthened skills to everyday challenges.

As a certified executive coach, with more than 6,000 coaching hours since 2010, I work with you to be ready in the moment for whatever you may encounter.

That’s why we schedule follow-up coaching chats, every week for 60 minutes, to make sure you consistently deliver your reinforced skills and demonstrate your strengthened sensibility.

We work through, in real time, every time you must react to crisis and challenge, immediately respond to situations, bring your presence to a meeting and protect yourself from returning to habits you have worked hard to address.

We can schedule these conversations as often and long as you wish, in person or virtually. Plus, I am available for urgent calls any time, day or evening.

Teams
Leading Culture
Leading Culture
Get to know your people

In addition to working with individual leaders, I help teams strengthen how they connect and collaborate.

As in one-to-one coaching, we diagnose, develop and deliver what can free a team from its dysfunction. We use an experiential workshop approach to focus on specific issues the team may need to confront, such as how we work together and set positive examples the culture we hope to lead.

Our work can help the team become more aware of how it sets the tone for the culture. more willing to change how people behave when the team comes together, and more committed to credible and compelling communication within and from the team.

About Mark
Leading Culture
Leading Culture
About Mark

I work with leaders find the words, actions and presence in some of the most critical moments in business. I helped leaders as Southwest discovered and first defended its culture, when Exxon merged with Mobil, and BP faced the impact of Deep Water Horizon. I helped leaders deal with the tragedy of Sandy Hook, 9/11 and the months leading to, during and after COVID and, today, as they try to prepare for how people work now and in the future.

I am a Professional Certified Coach (PCC) of the International Coaching Federation (ICF) and Columbia University with more than 6,000 coaching hours since 2010; Professor, New York University master’s program in executive coaching and organizational consulting; Coach and Course Leader for Human Resources leaders in the Wharton Executive Education Program for CHROs.

I have been the Vice President Culture and Internal Executive Coach for Sabre; Director, Graduate Communications Program for Baruch College, and full-time professor, of the City University Of New York; and Managing Principal of Towers Perrin, now Willis Towers Watson, where I led the global communication consulting business.

I am a Fellow of IABC, International Association of Business Communicators, as well as a past Chair, accredited business communicator, and winner of 17 international Gold Quill awards for communications. I am also the co-author of two best-selling books about employer brand, Brand from the Inside and Brand for Talent and a frequent speaker to audiences around the world. I am based in Houston and New York City, and reachable anywhere.

Story
Leading Culture
Leading a culture - whether a team, a unit, an organization - starts by looking in the mirror to compare who you see with who your people want to follow.

One CEO wanted to lead a culture that inspires people to bring and do their best. He believed, “If I describe who we can be, people will follow.”

What people saw in this leader, however, doesn’t match what they heard. They dismissed his descriptions of culture as leadership hype. And he was frustrated.

Protect your culture
So he called me.

As his coach, I helped this leader get to know his people and himself. As we worked, he became more aware of how loudly his actions could speak and how, at any moment, he needed to edit the behavior people saw. He became confident to authentically reveal who he is, and what he believes, to inspire people to follow.

What difference can coaching make for you?
Call to Action
Leading Culture
Leading Culture
Leading a culture begins with how you communicate.

I can help you make sure that nothing gets in the way. Not even you. Let's chat.

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